I am a freelance writer and media professional with a Bachelor of Arts (Media and Communications) from Deakin University. A senior writer at Broadsheet Sydney, I’ve covered some of the city’s most exciting stories across art, design, entertainment, food and fashion since 2011, and met some of Sydney’s most fascinating characters along the way. My writing has also appeared at ABC, SBS Life, INTHEBLACK, CEO Magazine, The Planthunter, Crikey, Clash and Global Coffee Review.
As well as editorial work, I create custom content for commercial clients. I’m both adaptable and flexible, just as comfortable working to a detailed brief as I am with winging it. I thrive on a tight deadline. Past and current clients include Good Food Month, Filtered Media, King Content, beauty brands Nad’s and Jurlique and fashion label Venroy.
I’m also a digital media specialist. I recently spent 12 months as a Content Manager at BauerWorks, where I worked on the Australian Institute of Management’s microsite, Leadership Matters. As Yahoo7 Lifestyle Producer between 2011 and 2015 I created clickable and engaging original content for the Beauty, Fashion, Food and Health verticals that frequently featured on the Yahoo7 homepage, reaching an audience of 2 million users. Social media, SEO and sales campaigns including native advertising all fell within my remit.
When I’m not writing, I look after my two vivacious daughters (with my partner’s help), and try to find time to cook, read, walk the dog and sneak off to yoga.